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I see a lot of posts about what current MMOs are lacking: Sandbox stuff, "deep" economy/crafting/whatever the hell I don't really care about at the moment, etc.
But one sticks out to me: community.
My question that is bugging me is: If community is so important in an MMO, and if it is so lacking right now, what exactly (or what combination of things) creates that communication/social aspect in the first place?