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The B2P is not "innovative" idea or such. It's Funcom admitting they have failed in making a game that would be worth a sub model. They've admitted that GW2 crushed them also. Straight from the official forums
Let me tell you why.
200,000 sales was not enough to support a team the size we had at launch, and cuts were made. Good people had to go.
And so we held on, hoping that people would notice that we were delivering monthly updates. Hoping that Guild Wars 2 was mostly hype. We believed in The Secret World as a subscription and we hoped that players would keep coming.
Still, any fool can draw a line on a graph and see where things were going. And so the business guys made a call. They gave us a timeframe.
There were meetings about this decision. Discussions. A lot of opinions. Don't blame the business guys, they allowed us a lot of freedom. Different arguments were made, models suggested and scenarios projected.
We tried to build a new model that will work for everyone. It has to be attractive to new players, to bring them in. It has to reward old players, to keep them happy. I believe that growth = sales, not squeezing our current customers for everything that they are worth.
I am not a money maker. I'm not doing this job because of my detailed knowledge of economics or my savvy investment skills. My job is communicating outwards and inwards - I set the direction for the game based on the conversations that I have with the community and the developers.
Perceived value for GM players has gone down, I am not blind to it.
But there is this: I don't want to say goodbye to any more of the good developers that I work with. I'm tired of it. I have been through it four times now.
The business guys win because I couldn't make it work as a subscription game. That's why. That's about as brutally honest as it gets at 1am.
It's obvious TSW should never , ever been a sub game.