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So Funcom is laughing all the way to the bank with lifetimers' money. We haven't even seen a return on our investment (12+ months sub time) and TSW has already gone F2P. Instead, we are being given a sop for wanting to support Funcom and trusting their "we won't go F2P anytime, cash shop is cosmetics-only" promise - for a $15 month's sub, players now get $10 in Funcom fake monies that expire after 6 months and 20% discount on all per-character (not even account!) clothing/pets (non-DLC items) bought from the cash shop. It would be cheaper to buy the $5-10 monthly DLC from the store than sub in this game.
Of course we can't vote with our wallets, Funcom already has our money. Rather than listening to our complaints, Funcom would be more apt to ban us for being disruptive in chat / forums since they've already milked us cash-wise and we're now just a drain on server resources.
So how can lifetimers protest? We have to do it through word of mouth. It's our duty to warn players from this game. We must warn our friends, our family, warn people in the forums we frequent. Let our cautionary tale make it known that only fools part money with Funcom.
UPDATE: I have contacted Massively and MMORPG.com awaiting reply suggesting they write an article investigating the legal implications of TSW's B2P change or otherwise recommend me a lawyer specializing in this area that I could talk to. I hope this way we the community can get something started moving forward and clarify exactly what legal recourse existing subscribers have. I only ask that players get the option of having their extant subscription time refunded, since the subscription service has so wholly changed from what they originally intended to pay for (i.e. it has lost a lot of its value, which is paying for access to the game).