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I just started playing this game, it has some nice features but so far little to none group involvement and it's pretty boring. Anyway I'm sure the game becomes more interesting and group involvement as you play but the issue that bothers me is the combination of an item-mall and a pay to play subscription.
Not only is the game about 15 dollars a month but many of the appearance changes, titles, pets, wardrobe and even a haircut cost extra real life cash. That to me is ridiculous and unethical capitalism. This game is definitely not worth it when it cost you over a dollar USD just to change your toons lipstick.
Shame on Funcom.