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I think they should send out a poll each month or every few weeks to players that actually spend money in the cash shop to hear their wants and needs instead of listening to anyone that can log into a forum.
Spending more cash in the game should make your opinion count more than a guy that plays for free and they should listen to spenders because without them the game will fall.
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What would happen if the only thing people paid for was the initial game purchase? And no one used the cash shop, can you imagine the chaos? Who would they have to listen to then?
That Guild Wars 2 login screen knocked up my wife. Must be the second coming!
No, they should be able to have a say on what they want to see in the game content wise. If people who are paying want a gear grind or want to have more out of WvW, maybe sPvP is their thing... stuff like that.
Get a clue, at this point it’s all symbiotic. You can’t really discount either player type without destroying the entire game economy we have built.