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When GW2 first came out, I really didn't get excited. I waited a week, then I ended up caving in and purchasing the game. I barely even played it the first week. I got a character to 30, did some WvW, some questing, tried out some alts in Hearts of the Mists, etc. I figured there was no rush. There is no sub.
But then.... I experienced a zone boss. I experienced leveling with a friend. I experienced real WvW action, and discovered new and interesting places.
This game is much more complex than I was lead to believe, which is something I'm very happy with. The zone boss experience was something that really turned the game on for me. It felt fresh. But most importantly: It showed the potential of the game. This game will easily become a classic. Ten years from now, when most of us have moved on, if we gave this game a chance, we will look back at it fondly. It's already a good game. But it will become a great game.