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With the release of storm legion an already great game, becomes even greater. Currently it looks as if this already is a pve'rs dream, yes there may be a slight lack of pvp, but i am sure like most things it will be fixed in due time. There are a number of games out there that are currently competing with rift, however no game on the market has a better development team then this game has. I mean what game do we know that has pumped out this much content in such a short ammount of time.
In other words, they dont want you to get bored, and they are succesfully showing it. ALthough the subscribers arent as high as a number of other games, its not the biggest issue because the game itself is excellence and the people who play it know that. Therefore as seen rift should take the throne of mmorpg's, but of course the current mmo community is made up people who cant leave the comfort of there already played virtual homes. However the real question is, not whether rift can keep this vast content expansion up, they have already proven this, but instead whether or not they are able to keep the same amount of qaulity behind there game as they have been.