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BioWare and EA have announced that the new 'free to play option' for Star Wars: The Old Republic has officially launched as of today. According to the press release, players can now hit level 50 without ever paying a dime for a subscription.
“We want to give our players the freedom to enjoy Star Wars: The Old Republic when and how they want,” said Matthew Bromberg, General Manager of BioWare Austin. “There has never been a better time to start playing with us.”
Also today, BioWare released Game Update 1.5: HK-51 Activated, which adds new areas to explore, a new Companion character and more.
Read more on the Star Wars: The Old Republic site (though as of this writing the site is down for maintenance).