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Guild Wars 2 is essentially a solo player game, as it is. There is no guild outside of a chatbox, and like hell there are wars. Wasn't there supposed to be guild wars .. ok, I withdraw the question, I'm familiar with Guild Wars 1 already.
Guild Wars 2 brings to MMORPG'ers a new form of entertainment, which in it's most important quality, doesn't have subscriptions. . However it also brings a new form of anti-social gaming in the disguise of an MMORPG that real gamers should be concerned about.
There is no social community in GW2. Other games facilitate this by adding emotes, inspects, and intricate /who commands to give a general idea for each player to identify with their surroundings. Guild Wars 2 provides none of this.
As a saving grace, GW2 does provide a few emotes, like /bow. You can't /smile, /frown, /bounce, etc, though. There are only a dozen emotes that are allowed, which are non-confrontational. EverQuest 1 & WoW released with something like 100+ emotes .. GW2 can't do that too?
What better way to compare yourself to others than to inspect them? GW2 won't let you do that. It's too confrontational, and could leave to rivalries.
Which leads me into my next part. The reason why Guild Wars 2 has no social community is because it has no rivalries. Everyone is equal at max level. There is, in fact, no reason to love or hate any other player. There is no emotion in anything this game offers. The other players might as well be NPC's and all but the top 1% would notice the difference.
I can't see this game succeeding as an MMORPG. It has all the groundwork for a quality game, and the graphic & map design is amazing!... but ArenaNet is losing people with every day that passes, as players realize that GW2 is a really lonely game (even if you bring friends).
MMORPG'ers play games to interact with other players, not just see them walk by.
Want a nice understanding of life? Try Spirit Science: "The Human History"
Recognize the voice? Yep sounds like Penny Arcade's Extra Credits.