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I've repeatedly heard from distractors that SWTOR doesn't have any Star Wars Ambiance. This is true about some parts of the game (I'm thinking of the space combat), but is not true about the majority of the game.
To appreciate the ambiance of the game get a copy of the SWTOR Encyclopedia. This book describes the Old Republic in detail (it is not some cheap guide to the game). Once you read it you will find that BW has filled the game with the ambiance of the Old Republic. The timeline, people, places, the Empire, the Republic, the Mandalorians, the Hutt Cartell all come alive. You understand why BW did what it did with the game.
I think people are thinking of the time frame of the movies and want that kind of feeling about the game, but the Old Republic was a completly different era. The people, the places, the Empire and the Republic are not equal to Luke Skywaker, Darth Vader, the Battle of Yevin, and the Rebellion.
Get into the game, buy this Encyclopedia.
Hokey religions are no replacement for a good blaster at your side.