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I have Rift trial account. I just reached lvl 20 and to continue to play it I need to buy the game and to subscribe. I can buy the game with expansion, no problem, what is stopping me is subscription. I just don't want to pay to play.
I also play GW2 and EVE now, and I cannot see any justification why I should pay sub-fee in Rift. Combat is boring tap-targeting, graphics is outdated, no voiced cut-scenes, all quests are like kill 10x of this, collect 10x of that, etc. GW2 provides better experience for me without sub-fee than Rift with sub-fees. Ppl say Rift has good end-game. Maybe, but it will take me months before I reach it. So why bother, if I don't know I will even like it? The only sub-fees that I tolerate atm are in EVE. And this is because, I have an option to pay the fees using in-game currency.