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In the past decade, I have seen some amazing concepts, fun MMORPG betas, and great MMO's get absolutely ruined, destroyed, or incompleted because of what was ultimately the leader of it all: the lead dev. MMORPG's without obvious features or with horrendously bad ideas.
I'm talking everything from UO's Trammel and SWG's Combat Upgrade, to unbalanced PvP or exploited bugs to kill players. Whatever have you, sometimes I wonder why some decisions were made.
IMO, some decisions were good decisions (like Trammel in UO), but some are horrible (Vanguard's release anyone? Vanguard's oversized world that felt so empty and lifeless. Exploitable PvP causing people to rage quit. Darkfall Macroing and other exploits that ruined the game so badly they decided to WIPE the servers now... WW2 online JUST NOW going F2P with a cash shop / freemium sub.)
Decisions that were often fixed, but all too late. Far, far, far too late. Sometimes YEARS after subs bled out.
Then there are other developers who are spot-on. Even if they have flaws, which are fewer in number, they iron them out rapidly. Giving people what they want, developing superior design, you get super-giant developers like BLIZZARD who make extreme quality games that are so polished they can shine your shoes just by logging in. Heck, they made THE LOST VIKINGS- one of the best SNES/SEGA games ever. Warcraft 2. Starcraft. It's NOT a surprise that WoW is so insanely successful. This company knows what it takes. They're NOT retarded.