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For giving the community one great MMORPG over the last decade. Blizzard is the best evidence that MMORPGs can break records and last for a decade and still go stronger than anything else out there.
When World of Warcraft launched it sure had competition. Ultima Online, Star Wars Galaxies, Everquest, Final Fantasy XI, then Guild Wars 1 and the list goes on. If you look at the state of all those MMORPG's and many other that came afterwards none showed the same care for their current products as Blizzard did with WOW. If profits go down it's cuz your doing something wrong with your MMORPG, not because there is something better out there. That's how you lose playerbase and future customers.
And how these companies handled that? By giving up on their players, products and just focused on hype, box sales and future sequels or other MMORPG projects rather than improving their current.
What Blizzard understood better than all these other companies is that it's about taking care of your playerbase and focusing 100% on a single MMORPG and making it right. I know if I play World of Warcraft today 3-5 years from now it will still be in the top 3 out there. I know that cuz the philosophy of Blizzard compared to the philosophy of most other companies out there is different when it comes to MMORPG's.
World of Warcraft is a great investment, not just a MMORPG to pass the time until the next MMORPG. Thx Blizzard for not turning your back on me and helping me save a lot of $ on hardware that I would probably be forced to buy if I decided to play any of these new MMORPG's today to enjoy smooth gameplay.