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This is not a Sub fee vs F2P discussion (there is another thread for that)
How would you feel if your MMO announced that the sub fee was going up $1 per month?
Why would this happen? Well - tell me what's getting cheaper in this world? Utilities, staffing, health care, gas, office supplies - not to mention the changing value of currency.
If your studio launched a game in 2008 with a $15.00 sub, and you maintain the same 500k subscribers - you are making less money! Why? Because that $15 isn't worth the same in 2012.
You must make up for that lost revenue somehow? Why not raise the sub fee to $16.00 per month?
Obviously, sudios won't do that because of the crap-storm that would follow. Or would players understand?
Just some thoughts I was having and was curious about what people thought about it.
If in 1982 we played with the current mentality, we would have burned down all the pac man games since the red ghost was clearly OP. Instead we just got better at the game.