It looks like you're new here. If you want to get involved, click one of these buttons!
Take it for what its worth.
It looks like it’s going to take more than kung fu fighting pandas to save Azeroth.
Sales of the World of Warcraft: Mists of Pandaria expansion have been disappointing, according to analysts at investment bank Lazard Capital Markets. The fourth expansion for Blizzard Entertainment’s massively popular online game has sold between 600,000 and 700,000 copies at retail since its launch earlier this week, Lazard estimates.
Historically, each new World of Warcraft expansion has outsold its predecessors, Lazard said, but sales of Pandaria are down 60 percent from the previous expansion pack, Cataclysm, which has sold 3.3 million units since its launch in December 2010. While these figures don’t take digital market performance into account, Lazard analysts believe Pandaria’s digital sales won’t make up for its poor retail performance.
A drop in subscription numbers is a possible explanation for Pandaria’s struggles. Back in August, publisher Activision Blizzard revealed World of Warcraft lost over one million subscriptions in the last fiscal quarter.
About 25 percent of Activision Blizzard’s revenue comes from World of Warcraft, along with 50 percent of its operating income, which has analysts concerned about the game’s continued longevity.