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In a couple of minutes here we'll be pushing live a banner at the very top of the site that will only show to those who have not whitelisted us in their ad-blocking browser add-ons.
As you may know, our continued existence depends entirely on advertising revenue. Unfortunately, we've found that a significant portion of visitors are using advertisement blocking add-ons that end up blocking ads here on the site. The new banner will be launched alongside an ad policies page that clearly outlines our strict policy towards the types of ads and ad content we allow on the site.
Why are we doing this?
While we do depend on advertisement revenue, we understand (and also hate) disruptive and annoying web advertisements. This is why we've always taken extra care to only allow ads relevant to you while also restricting ourselves from utilizing some of the more annoying types of web ads you may have had the displeasure of experiencing elsewhere. Maintaining that balance between our need for ad revenue and our visitors' desire for a positive user experience is extremely important to us.
With that in mind, the new banner and policy page are being launched to educate adblocking visitors of the efforts we make to maintain this balance and how blocking ads may negatively impact our ability to provide you all with the free service and content you enjoy from us on a daily basis. With this information in hand, we're also asking these visitors to consider adding us to their whitelists.
This thread has been created to allow you the opportunity to discuss the new banner and provide us with constructive feedback. Discussion of this subject outside of this thread will be locked and redirected here.
TL;DR: We're not going to stop you from blocking our ads, but we'd greatly appreciate it if you didn't! Please go over our ad policies and consider putting us on your whitelist.
Thanks for your understanding!
Michael "MikeB" Bitton