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Here are a few reasons I can think of.
- FFA PVP combat.
- Full PVP loot system.
- Skill based leveling system(no character levels).
- FPS and third person combat.
- One single MASSIVE large world to explore!
- Large scale massive player controlled ship sea battles!
- Player housing.
- Clan/Alliance controlled keeps/cities to defend or capture.
- Majestic breathtaking scenery.
- Dragons!(be afraid).
I'm sure there are a hundred more reasons. Hopefully, we will see a nice population explosion on release. This time around, I suspect newer players will have a bit more protection in the beginning, so they can get a bit more familiar with the game before the dive into the hardcore unforgiving world that is Agon.