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The North American site is now up.
Part of the Massively report:
"We want to keep the game exactly as it is," Levy assures us. "What they play now will be what you will play." There is one exception: Mechanics like levelling curve, drop rates, and instance resets will be tweaked for western audiences, as NCsoft believes there lies the gap between the two worlds of gamers. Apart from that, Blade & Soul is a Korean game, and it seems we will be playing a translated Korean game when it comes out.