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Actually ultimately we want GW2 to make a profit for future expansions and updates. So the profit is always a driver to create future content. But ArenaNet is dedicated and focused on ONLY the Guild Wars series and at this moment just Guild Wars 2. I wonder if anyone is still playing Guild Wars 1 lol. Probably if they can't afford a better PC or 60 dollars.
5 years of development of hard work and a publisher like NCSoft that gave them the time to make a perfect game. Not perfect, but pretty dang close.
And hopefully expansions very very soon.