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reminder to anyone who did not buy a digital copy
you should have gotten an email that said this
Don’t Forget to Pick Up Your Guild Wars 2 Box to Continue Playing
Guild Wars 2 officially launches on August 28, 2012.
As a Pre-Purchase customer, you will need to return to the retailer where you made your pre-purchase with receipt in order to receive your retail box and serial code. In order to continue playing without interruption, you will need to apply this retail serial code to your Guild Wars 2 account within FIVE DAYS of launch.- The Guild Wars 2 Team