It looks like you're new here. If you want to get involved, click one of these buttons!
According to EA the sub based model is dead. Perhaps this occured on Feb. 29th of 2012? In which case leap years are bad for sub based MMO's? I'm not sure, EA didn't go into details but they have exit surveys which definitively proove their assertion.
In all seriousness, it's spin statements like this, and their subsequent industry media bylines and articles that keep an unhealthy ammount of ire and discussion going about this title.