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First off, I know full well that the vast majority of users here at MMORPG.com are pretty anti-SWTOR and anything anyone says pro-SWTOR is devolved into a "lol @ fanboi" fest. So let's skip the prelude and get right to it: Yes, I am a fan of Star WArs. No, I have not played all of the mass effects, dragon ages. I've played both KOTOR's and out side of these games, I know little of Bioware. Hell, I didn't like ME and DA: Origins was meh. So I'm a Star Wars fan, much more than a BW fan (if at all). So let's lay that to rest right now.
Back in the heydays of E3 2009 and 2010, we can vividly remember our giddy excitement of the cinematic trailers released by Bioware, who had contracted Blur Studios for three of them, at a few hundred thousand dollars a pop. Now, with a massive marketing campaign for Battlefield 3 causing a massive drain on EA over the last year and a half, coupled with SWTOR's massive budget, it stands to reason that a video of this nature being released post-launch and well into the game's life cycle seems a sign that the game is far from dead or peril. In fact, it shows that game has promise. I know what you're thinking, but seriously. Hold off on the rabid hate for just a few more minutes.
You see, if an investment is losing ground, or money in a way that shows little or no signs of recovering, then a company (any right minded company) would call it quits, and stop investing to let the product run it's course and eventually die. Or pull the plug out right and cut it's losses immediately. Well, as we can see SWTOR has had some serious issues over the last six months or so, however many of these are being resolved, better late than never. Server populations are stabilizing and things appear to have hit a stable period and with moderate growth on a couple of servers (despite all of the vitrol and hate on these forums).So, that might be why EA and Bioware are still willing to put thousands of dollars into a couple minute trailer on a companion character that likely cost more than most of us make in a year.
Quite simply put: you're wrong. The game is not over, and those of you who were crying and screaming about SWTOR not being SWG or WoW or not-WoW, you're clearly not as informed as you might think. The facts speak for themselves that the game is far from the "gloom and doom" end that all of you people are predicting. They are still dumping loads of capital, man hours and cash into this game and that should speak for itself.