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I think one of the reasons MMO's today are so terrible is because of women in their late 40's/early 50's.
These are the women who thought it was cool to be a soccer mom in the late 80's and throughout the 90's. They enrolled their kids in soccer leagues where everyone is a winner and everyone got a trophy and a grand prize just for showing up.
Those kids are the majority audience that MMO developers are targetting now. And they have to suit their demands of making sure everyone wins trophies just for showing up.