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Nothing says it quite like the devs themselves: "ArenaNet's Eric Flannum and Colin Johanson are going to be chatting live on our Twitch TV channel in just about one hour. Join them as they explain how both single and multi-player RPGs have evolved and how GW2 showcases these changes. Then learn how they plan to tackle one of the genres most challenging aspects: The End Game."
Head to the link above in about thirty minutes to participate!