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According to Xfire it looks like TSW is the 3rd most played MMO behind only WoW and Swtor. To add to that I think Xfire just started working with TSW for the majority of players today.
Not too shabby for a luanch if you ask me It looks like TSW may even pass swtor by Aug. 28 making it the 2nd most played MMO. We all know come Aug. 28 GW2 will shoot up to number two during it's launch.
I'm thinking TSW will settle in as the 3rd most played MMO for while depending on how well GW2 holds it's players.