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Is this the answer maybe? Something to do without feeling controlled and directed. Like quest hubs that can be done in any order instead of not being visible until you do the preceding one.
WOW did this and it worked (early WOW, however; they kind of got off track or on track with Cataclysm and WOLTK).
Quests without rails... get in line with your plate...here, have a helping of quests...there ya go, eat up....