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Remember what it did for LOTRO? EQ2? I can't speak for EQ2...but LOTRO was doing rather good for subscribers. It went free to play and the popularity sky rocketed AND Turbine started earning a lot more money.
A lesser example is Saga of Ryzom. It is a sandbox MMO, but more PvE based. It was dead. Granted, the game still hasn't really taken off...but free to play really boosted the activity in the game. Not only that, but the community is still great as well.
What if EVE was free to play? It already is for people with a lot of ISK...but what if it was like that for EVERYONE? They can still charge a monthly fee for added bonuses to people who pay. People could pay others with ISK to buy things in a VANITY cash shop. Don't go pay to win of course, we all saw what happened with Allods.
EVE would not just be a niche MMO, but the people playing AND the subscriber count would sky rocket. Why should only senior players get to play for free, anyway? That just makes it where the best and richest players remain the 1% and everyone else has to scrounge up or try to catch up to them. And CCP could have a cash shop where there are vanity items or small bonuses, to entice people to pay. Maybe free players have limits or "debuffs" so to speak, so they don't have everything a pay to play player does.
Anyway, before flaming...and I know EVE is doing rather well...but think how much better it could do.
MMORPG.com is like 4chan, but for gamers.
WoW already does WoW good.
PvPers that gank newbies, are carebears. They don't want a challenge (like a carebear), they just want easy mode (like a carebear) and a no challenge combat (like a carebear).