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It is like every new game is a fresh brain. Beta to release is like you are screaming BRAAAAAAAAAIIIIIIIIIIIIIIIINSSSSSSS and going crazy. Then a couple months later when you are just knawing on bones you move on. I have seen this all the way back to the Shadowbane launch (300k copies sold in a couple days, before the era of WoW). Will the cycle ever end or is this just how things are?
The definition of insanity: doing the same thing over and over expecting different results.