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So, here's the general question.
What would you like a game's story to focus on more? The world, or your personal Character?
I know that these two can blend together from time to time, but for now, lets treat them separately.
World stories focus on what happens in the world much more than they focus on you personally. While some cutscenes and quests are focusing on what you might do to help the world. The primary focus is on the world itself. You, as a player, are reacting to the world, and whats going on inside of it. (Big things, wars breaking out, monster's emerging, etc.) (Think MMO expansions, GW2, FF11 for a blend)
Personal stories focus much more on your character. You are not only the hero, but you are the driving force. You are the chosen one, the destined one, etc. Everything revolves around you, and your personal story. (Think SWTOR)
So long, and thanks for all the fish!