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Most games out there today don't even last 3 hours in single player content. In GW2 your personal storyline and the road to getting to max level could take well over 60 hours.
In the BWE we played for what 30 hours? Some people got to level 25-30. Do the math and also take into account each level takes as much time to complete as the last level before it. 90 minutes Anet said is how long it takes to level for each level after level 20.
We barely scratched the surface as far as gear in GW2. All the good stuff with bonuses and insignias and stuff is in later levels.
A great example of how short a game was and how much it costed was God of War. $60 , beat it in 4 hours. Felt like more of a movie with some sex than a game.
Sure there will be a cash shop. Everything in the cash shop can be bought with in-game currency. in-game gold can be exchanged for gems. So if Anet sells expansions and additional content in the cash shop you may never have to spend a dime again after $60.
Eve is a good example with its plex but i think Eve online forces you to play all the time for plex to keep your account going. In GW2 you can stop playing for months and when you come back everything is still there.
Well worth $60. This business model is perfect IMO.
-I am here to perform logic