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Everybody has already seen this plenty of times when it comes to MMO's.
1) Massive free game time giveaways and a marketing blitz to go along with it. Every MMO developer that can't sell it's product always hits marketing and free-trials hard, bar none.
2) Deep discounting, various offers with steep discounts towards subs, boxed product and meaningless in-game items. (Summer 2012)
3) Offer the client for free along with a monthly sub. (Fall 2012)
4) F2P with an in-game cash shop. (Winter 2012)
This is SWTOR's future.