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In the GW2 Beta, you had to actually force yourself to realize you can like being around other people now. You can be generous, patient, and enjoy the company of fellow adventurers. They cannot kill steal, ninja-loot, or bogart your nodes. All they can really do is help you. and increase your enjoyment of the game.
This made me wonder: what kind of malicious, sadistic, anti-social misfits have been programming MMOGs up until now? Why make it so that other players could steal your kill in the first place? Why make it so that resource nodes and loot was open to ninja stealing? Why program the game to force formal grouping and ultimately reward only those wiling to sacrifice their real lives for the game? Why set up a system that formally kept most of the players out of the top content and rewards?
The GW2 beta event was a real eye-opener. It's almost like Arenanet has broken some conspiratorial, secret set of MMOG development rules that, before now, we all just accepted as a necessary part of the genre. A lot of us were experiencing a kind of abused spouse syndrome, where we were expecting to get sucker-punched or slapped every time we turned around, and were instead shocked at the generosity and kindness displayed by our fellow adventurers, and the welcoming empowerment of the game-mechanics. Many of us had to work to discard bad habits that were necessary to cultivate in other MMOGs.
Once we realized the game really did embrace us, and that there was no game value in being an asshole (and lots of reason to not be), and that the game wasn't going to exclude us or force us to play some way we didn't want to play, there was this huge sense of relief and euphoria, like being set free from the harsh, unnecessary and unjust shackles of prior MMOGs.
Now there's a realization, much like when I read an interview with some Verant (EQ) developer who said that the player base enjoyed being the victims of GM vs Uberguild events: we casual players been lied to and used, suckered into playing games that had no intention of treating us with respect or consideration for the express purpose of populating those games as victims, 2nd-class citizens, and scrubs for the ego-amusement of others - including the developers themselves.