So, I've read magazine preview about TES Online, saw screenshots. And picture is almost clear for me. TES Online is basically SW: ToR 2. Everyone will be waiting for it, everyone will hope its good because hey, its TES and the devs are excellent... but in the end it is "same old shit" with graphics and gameplay identical to Kingdoms of Amalur: Reckoning.
Devs took the same path as Bioware and Trion Worlds - making MMORPG without any risk and as close to WoW standarts as possible. Leveling system (which is just plain stupid for TES game), very standart classes, boring target combat, questing gameplay, farming rep for warrior/mage/rogue guilds, raiding as high end content. There are not even slight hints on new things in the article. Everything is taken from other MMORPGs. Looks like there will be even rated PvP arenas similar to WoW's. In TES game, can you imagine?
Forget about provincies same size as original Bethesda's games. I wouldnt be surprised if Skyrim in TES Online is as big as 2 zones in WoW. Forget about sandbox elements, housing system, full loot in PvP. There will be good storylines and lots of familiar places, not doubt. And you may become an Emperor - might be the most unique feature. But overal dont expect something that you havent already seen in numerous other theme-parks.