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Guildwars 2 is a skill based game. It does this very well. It punishes the unskilled with death after death until it becomes tedious for them and they choose to quit or improve. It does not give any pointers towards improvement instead it maintains its punishment until you figure out how to play it.
Many people are turned off by that. Many people just are not skilled enough to play this build. When you do figure things out and find your rythmn it feels so awesome because you are so much better than those around you.
Those who dont understand how to actually play this game will look at the pve and think its very simplistic. Those who do understand will see complexity within complexity. Arenanet has done a ridculously good job of makeing an incrediblly worhtwhile game. Unfortunately many people are not worhty of it and will never see the real depth.
Maybe they set the bar too high for the mainstream. Maybe they need to find away to reward skill and slow down on the punishment of the unskilled.
Two friends and my girlfriend wathced me playing beta theyboth saw what i had to do to kill a mob and immediately realised that there is no way that they could sit and do that mob after mob it would just take too much concentration.
It is very difficult for someone used to unwinding and relaxing while playing a game that allows you to facerool a few dailies and log feeling accomplished to come to terms with the focus concentration and continuous awareness necessary to play this game.
Guild wars is a very serious game very rewardng for the skilled. Very punishing for the unskilled or new.