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After years of high starting and deep falling MMOs, I somehow feel stronger than before that the WoW mircale sub numbers is something we will not ever see again. I mean, when WoW started, in 2004 it hardly had any competition, we saw 1-2 new MMOs per year and levelling to max was taking a long time.
Today, people can burn to max level in no time, everyone can solo, no dependence on other gamers and 20 new MMOs are launched every year. With that I think it is absurd to assume ANY pay per month MMO can ever hope to have millions of subs. I mean, in theory you could make a really great MMO with all there is, and given the money SWTOR should have been that MMO, but they too make a "niche"/speciality MMO (with story being their pet peeve), and it's the same old story. 1-2 millions at start and then fall back to the standard of 400-600k. What was the formula for Everquest days, remains the quota today.
Asia MMOs not counting, I guess only GW2 may be an exception since it is F2P.
But for the classic MMO formula I think companies need to stop expecting millions of subs. WoW may have been a one time phenomenon and remain as it is, the big elephant in the room (which nobody likes but everyone plays).
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