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According to a new report from Cowan and Company, subscription numbers for Star Wars: The Old Republic are in decline. According to the report, subscriptions peaked in February with 1.7 million subscribers. At the end of Q1 of fiscal year 2013, the analyst group is predicting a fall in subscriptions to 1.25 million.
"We believe that the apparent decline in subscribers is most likely due to a lack of 'end-game' content for the title, meaning that players who hit the level cap have few compelling options in terms of ongoing game play," he noted. "While the game got off to a good start, the relatively light amount of end-game content does appear to be taking a toll.""We believe EA is attempting to address the end-game content issue, including a recent major game update, but momentum appears to have stalled and we believe it is prudent to adopt a more conservative forecast on subscribers at this time."