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Yup, same ol' same ol’. They let their egos get in the way of listening to the people that first came to play the game and left early on. They listened to those stroking those egos, instead of listening to people that just wanted a better game.
The big issues came like a snowball effect for too many players.
They failed to quickly address the issue of how difficult it was for people to find groups for below 50 Flashpoints on most servers. Instead they puffed themselves up, and with no real gaming cred among their development team except for a failed PvP centric game their lead worked on, started spewing their "beliefs" about "community" in mmos.
Meanwhile in the first weeks thousands and thousands and thousands were just giving up and leaving because they were so sick of having to stand around, sometimes for hours, in Fleet spamming for groups. They wanted to see what was arguably the most fun content, but were having to just sit in front of their screens waiting ... and spamming... and waiting... and spamming.. and waiting..... and spam... well you get the picture.
They failed to quickly address the huge issue of players in Flashpoints and Heroics rolling need for equipment that their character couldn't use, but their companions could. Yes people got the intent of why they allowed it, but that didn't do anything to negate the frustration people felt when, after spending sometimes hours to get in a group to do a particular Flashpoint run and get some gear upgrades to go out questing again, they saw what they needed drop, but get taken for someone’s companion.
They failed to quickly address the Global Trade issues, and just how user unfriendly the kiosks were. Players hit the two issues above, and so said to themselves "well I'll just buy lesser quality gear then". Surprise surprise, either what they wanted wasn't there, or if it was, it was priced too high for them because most of the professions weren't profitable enough for them to make enough currency to buy the good stuff. Add to this the kiosks were a pain in the arse to use.
These things combined just drove too many people away, and are still driving people away.
What did they decide to try and fix first? PvP issues, and adding more end game content that too many weren't sticking around to ever see.
Don't get me wrong, I like to PvP. I also like end game raiding. The thing is though, the issues with those elements could have waited. The bulk of players could have put up with having to wait for PvP fixes and new endgame content if leveling, getting in Flashpoints, and working on professions and making money, was palatable. With the issues above it just isn't though.
I really wanted to love SWTOR. There were hundreds of thousands of us that wanted to love SWTOR. Unfortunately this development team just cockblocked too many people, as it were.
RPers have consistently twisted what RPG means. In doing that, and consistently being the most vocal minority on pretty much every gaming related site, they are slowly killing the genre.