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"All right, EA Board, listen up! Subs down! Cancellations up! We're in trouble! This game needs drastic action if we want to save our phoney-baloney jobs! And I know just the man to do it! He's a specialist! He knows Star Wars! He knows MMOs! He knows about changing games on the hoof!
[picks up red phone]
"GET ME JOHN SMEDLEY!"
(Please can someone turn that into a GIf. Thank you).