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If you are agaisnt P2W, then you were never their target anyway, they got your money already before the shop is done, before NDA is lifted, even before a release date, since there will be no revenue from sub, you won't be paying anymore.
After the box you have no value to them, only the cash shoppers will be of interest to Anet, and those who love cash shop won't complain when they add a even more obvious P2W scheme, right now their hiding it behind gems, that doesn't make it any less P2W.
There is a very good reason why they haven't finished the shop yet, they want your money before you know what's gonna be in the shop, because those who dislike 'advantage for money', wouldn't have bothered buying the box if they knew what was gonna be in it.
This way they get money from both sides.