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"Everyone here at ArenaNet received iPads during our 2010 holiday party". According to a gamebreaker's interview they had 270 employees. I heard they had around the 200s for a while. Costs of Ipads at launch: ~$500. Multiply that by 200 for a too fair estimate and you got 100k. They don't seem like the poor victims, millions of players are giving them $60 a box now are they? They shouldn't have before.
http://www.arena.net/blog/join-the-club-arenanet-coder-launches-sketch-club-app is the official blog, which says it.
Oh poor Anet, whatever will they do when they develop an expansion and charge us $50 for it? How will they pay for future development? Ignore the profit they just made from the box sales of course, the devil known as the players take that while Arenanet sits in rags.
Modern games give WAYYY more profit than their SNES counterparts. More players, gaming is mainstream now. Hey, even the developers get to act like celebrities now instead of programing the game, see Arenanet. In the old days, we didn't have developers doing that, they got magazine interviews rarely and more of a preview/review of the GAME. No flying all over the country, to Europe and Korea.
We must unite, brothers! To defeat the cash shop menace! Twitter @GuildWars2 or go to their facebook page and post your outrage!