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all the so called "casual games" (wow, rift, swtor) are actually extremely grindy. why are these games refered to as being casual when it takes many many hours to accomplish things like grinding for pvp ranks etc i consider my self a casual player and these games turn me off because i dont have the time to grind pvp rank just so the game is fair for me.
i think mindless and time consuming would be a better description rather than casual. anyone can get anything in these games as long as they bash their head against a wall for long enough. these games reward time spent rather than skill and desiscion making.