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As I have stated in the past Tera is not a horrible game, however, it is also not a great game.
Tera is a A, possibly a AA title, but what is is not is a AAA title.
Sadly Enmasse has chosen to set a pricepoint based on a AAA market. There are professionals called Costers, their whole job is to independently analysis markets, look at production and maintance costs, and determine the right pricepoint for a product.
Based on the fact many AAA titles are releasing this year, many AAA titles are going F2P, and many F2P titles as good if not better than Tera are coming to market, Tera's failure, or rather the failure of Enmasse's business managers is in setting an unrealistic pricepoint.
If you intend to sell an economy product you must charge an economy price. You can not sell us a KIA and charge us for a BMW, the market just won't accept it.
I am far from an expert Coster, but I do have many years experience on both sides of the industry.
IMO, Tera should be coming in around $25 standard, $35 deluxe, $45 CE, with a $6.99 subscription.
If Enmasse was realistic and had the experience to set a reasonable pricepoint, Tera would have a much greater chance of carving out a small slice of a very competitive and fickle market.
Problem is most game developers have these massive EGO's and think their game is the best game ever, hard to get men like that to ever be reasonable.