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Try as I might, I can't really think of one exceptional quality to this game outside of the fact that it has the Star Wars and BioWare name to it. But the BioWare name is a lie, because it's mostly Mythic people rebranded, and the Star Wars IP isn't worth having LucasArts stuck to your profit margin like a parasite.
Questing is linear, boring and repetitive. It's serviceable enough, but are all very basic and rudimentary. Click, kill, or loot, with the option to click, kill or loot bonus objectives, which is really just how BioWare adds extra quests/content without all the cutscene and voice over fuss.
Class game play offers nothing new outside of a new resource system to struggle with, which really only serves to force you to spec certain ways. The talent trees are full of the same % chance for this and -cost to that stock that we're all familiar with, that we already know will eventually be boiled down to charts and graphs.
Classes are not well balanced and are a conceptual mess. Won't that expansion be fun when they release the next class with heavy armor, heals and long range nukes? Oh wait! Where do they even go next? Ultra armor? Morter ranged attacks? Riding a rancor?
Two faction systems are boring and a waste of time to develop, forcing extra resources that could otherwise be spent on something else. The mirrored classes compound this.
The planet storylines are occasionally interesting, but lose their luster a lot the second go round. The class storylines feel like they've been spread too thin and at least on the Republic side, haven't been very interesting. Nothing really effects the outcome of the story though. Heck, even dead guys send you mail thanking you for a second chance.
I actually like the environment graphics, but I can't even give BioWare passing marks here what with the whole high texture fiasco. The environment design revolves around guiding players down a linear path and cramming as many quest nooks as possible in as small a space as they can. It ends up feeling very claustrophobic.
The PvP in this game is a mess. First the unbalanced factions, then the 10-50 brackets, then the Ilum exploit. Even if it was working well, you are still left with unbalanced classes, a low skill ceiling, ridiculous crowd control, limited warzone options, a hefty grind, too much gear dependence, too much reliance on adrenal/stim/relic popping and the "mind blowing" Ilum PvP experience is just a bowl that you run around in.
Space combat is just another check on their laundry list approach to game design. Heck, the character customizer felt like it was just another check on their list.
The flashpoints and operations weren't very challenging. The boss mechanics are enjoyable and varied enough, but it's going to feel very familiar even if the stormtroopers assaulted you jumping on pogosticks simply because of your class' familiar gameplay mechanics.
End game is very grindy. The UI is a mess. Quality of life issues abound. Bugs are everywhere.
It seems like what they were going for with this game was a combination of "good enough" and "at least it's not WoW". BioWare has a reputation for being a great game company, but their best games have utilized systems from other products. What it seems like they do best is simply "adapt" products and then tell a story around it. The RPG mechanics behind both Dragon Age and Mass Effect were weak, maybe I was just expecting too much from the post-EA BioWare. Heck, I'll go so far to say that I've had more fun with Dragon Age 2 than I have with SWTOR.
Some people will say that this game has potential. For what? To be just as good one day as WoW was in it's prime? Is that really the extent of what we are looking for in MMORPGs? And to that, I agree... one day, it may be as good as WoW was; it may even be better... but I don't think it'll ever be different. I'd give this game a solid C for being average.