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There seems to be a spreading belief that the single game "World of Warcraft" does in fact, define a genre (or sub-genre). And as such, it's completely valid for games to be made by shamelessly copying its model.
Personally...I don't think this could be more wrong. WoW is a specific implementation of a "themepark MMORPG." Other themepark MMORPGs include games like Everquest and DAoC. These games are significantly different from WoW, so the whole "traditional themepark = WoW" argument is bunk.
IMO, WoW is far too narrow of a box to fit an entire genre in. I mean, just think about everything that goes along with the WoW model:
1. "Traditional" quest node leveling.
3. Instanced dungeons.
4. Auction house
5. Two factions with open-world PvP options.
7. Gear grind at end game.
(EDIT: Thought of some more)
9. Hotkey skill bars.
10. Talent trees.
Now ask yourself, after you implement all of these things, just how much can you actually differentiate your game from WoW??? These things will take a lot of work to implement and will pretty much define your game.
Trying to make WoW into a genre just means trying to recreate WoW with different animations and maybe a "twist." Personally, I really think we need something different and I'm tired of devs thinking they can just copy WoW's model and have a gold mine.
Are you team Azeroth, team Tyria, or team Jacob?