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The story is cool and its fun to quest with a character even you dont need any other players for that, only for some flashpoints and elite quests. Flashpoints for gear makes not much sense since you get pvp gear very easy.
For lvl 50ies only 2 new Flashpoints are available.....all the others are repeatable on hard/nightmare which you have done already before.
There are just 3 tiny Battlegrounds with 8v8 and over 60% you play the Hutball map. ILLUM pvp is none existent so far on my server aswell world pvp. Some were talking about "wow killer", I have to giggle about that when I remember Alterac Valley 24/7 fights several yearas ago...that was epic and massive multiplayer.
This game is more a short time expirience than a long term mmorpg....