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I just purchased the Star Wars Old Republic and I'm pig biting mad. See the game doesn't come with a play card. You get 29 days for free but only if you subscribe to a reoccurring billing cycle or purchase a play card. The moment you register for the game the clock begins to tick on the so called free time. Now even games like WoW and Rift offer you free trials so you can check out the game before you buy but not Star Wars. There is nothing on the package that indicates that you have to buy anything more to play either.
Now imagine how excited your kid will be to open the new game, spend an hour downloading it only to realize he can't play. If you've maxed out your credit card buying Christmas presents as a lot of people do or you simply don't have a credit card you're not going to be the most popular parent on the block.
I shouldn't have to make this kind of commitment to try a new game when everyone else is giving away real free game time.
There are going to be a lot of heartbroken kids come Christmas morning and a lot of angry parents.