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I personally have no interest in leveling for levels sake, no rush to get to end game and in the beta I played about 40 hours and my main character only got to level ten.
I spent all of those 40 hours exploring, talking to npc's choosing items of equipment and roleplaying the leveling just happened in theory I can see it taking a year or more for me to reach max level on my main character, to me that is true value for money.
Spending time exploring each new world, taking screenshots of the places of interest, writing a journal of my experiences, visiting every bar and social place, developing my character.
I am retired in theory I could max level in a couple of weeks seen as I have alot of spare time but the last time that I did that in a game I missed out on so much (anyone who knows city of heroes knows how much lore and storylines there are but if you group up and powerlevel you can end up seeing less than 10% of the content).
I play mmo's to be social and meet like minded people, grouping for me will be a rarity decided by one of two situations, roleplay or wife needs my help with her character in a heroic quest etc.
I have done the raid thing and the power level thing, bioware is giving me a chance to take a different aproach the same kind of aproach when I play skyrim or mass effect, to have storylines hopefully as memorable as or close to a single player adventure.
Having played mmo's since muds and gone through most of the mmo titles (favourite rp mmo being Anarchy online, the wasted hundreds of hours spent in baboons and reet's retreat) there is not many storylines or quests that stuck with me but in SWTOR beta I saw alot to make me stop and smell the roses as it were.
Maybe I am just getting wierd in my old age hehe.