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Forget your personal opinions on the series. Ask yourself objectively--knowing what you do about the world of Harry Potter, which development company do you think would be most successful at creating a living breathing full-fledged MMO? And while we're at it, would you like it to lean more towards sandbox, more towards themepark, or somewhere in the middle? I've attached a poll for the latter question.
Personally, I think the series is alright. Nothing special, and nothing to write home about. I'm just not into the whole tween fantasy setting type stuff. Even knowing that, I'd still be down to play a Harry Potter MMO.
I don't really have an opinion on the developer, but I'd like it to be somewhere in the middle as far as sandbox/themepark goes. RVR style pvp is practically built into the IP with the different houses, so I would hope to see that in the game. As far as skills go, I'd hope to see a system akin to SWG's/Skyrim's skill based progression with different perks you can pick for each skill as you level it up. If I remember right, there's tons of different "schools of magic" from the books, such as divination, defense against the dark arts, potions, etc., so that would all fit in nicely. Of course, one would need to have the choice of going more toward the 'dark side of magic' or whatever they call it in the books.
Meh, thought I had more to contribute to the discussion than I did lol. What do you guys think?