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Announcing a release date "would be irresponsible for two really good reasons", Riccitiello said. "One, the competitive marketplace. Putting a window out there creates a window of opportunity for our principal competitor to put out an expansion pack or an ad campaign et cetera around our launch window. Bad move at this point in time."
EA's CEO John Riccitiello shared this at E3, pin-pointing obvious concern about Blizzard's marketing strategies. This would explain why TOR has a beta and is already accepting pre-orders but does not have a release date.
So, of any of the numerous MMOG's due to release in the coming year(Q4 2011, Q1 & Q2 2012), prominent one's being Star Wars: The Old Republic, Guild Wars 2, The Secret World, and The Exiled Realm of Arborea(TERA), which MMO would "principle competitor" be more likely to aim this sort of business strategy towards, and why?
Some thoughts on the four I mentioned...
While TOR will most likely employ a similar business model (subscription based), it is science fiction and while being relatively more traditional than some of it's competitors, is standing to expand market share entirely by pulling single-player RPG/Bioware fans into the MMO scene rather than stealing market share from the "principle competitor". (If you don't look at the 800 pound gorilla in the room, maybe he'll just go away? lol)
While Guild Wars 2 is using a buy-to-play (buy the box and any expansions, no subscription fee, cash shop has non-game-changing and vanity items only) business model, it shares with WoW a high fantasy theme and stands to challenge the game design of traditional MMO's and the standard of subscription fees.
err... The Secret World's garnering a lot of hype. It's definitely not a game that anyone should ignore. It also does have a release date now, so "principle competitor" has a lot of time to prepare for snuffing this little guy out.
TERA, while apparently failing in it's country of origin, Korea, has been gaining steam for it's westernized release in North America by En Masse Entertainment. En Masse has some serious names behind it, and if TOR can be heralded for rehauling the 3 pillars of themepark MMOG's by adding story to create the 4th, then TERA can certainly recieve the same credit for rehauling combat. It is, truly, something that hasn't been seen in MMOG's quite as polished as it's been done in TERA and this is attractive to a lot of players who're fed-up with hotkey based MMO's, further worry for "principle competitor".
Possible MMO's are not limited to this list, these are just some of the giants that are due to release at least within a year from now.
The question is not which would kill WoW, but rather, which Blizzard would more likely try to keep from recieving attention for any number of reasons. I would aslo like for this not to devolve into a flame-war between the games.
I'm not gonna poll in-case someone has another MMO they want to mention, and I really want an actual discussion.
Also: I looked, and I can not find a similar thread, but if this is a repost, sorry