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Setting yourself apart to be entirely unique as a Crafter-- unlike any other.
How is any of this possible in a MMORPG?
If a game developer could focus on an incredibly extensive and robust crafting system-- making it as focused ($$$, time, programming, update importance, & art asset assignment) as any other part of the game (Combat, PvP, PvE)-- what would you want? How would it be done?
Honestly, I can't even fathom how one would take a MMORPG and allow player customization in crafter.
Let's say the game has all the works for items-- Cooks & Alchemists who supply important consumables, Blacksmiths, Leatherworkers, Woodworkers, Siegemasters-- the works.
How do you make it so that one Cook's Food is different from another Cook's Food-- to the point that someone can become famous as "The Bread Guy" or "The Pizza Master" or "The Strength Cook"?
How would you customize player-created gear to allow for someone to place their Armor or Weapons on the marketplace with a hallmark as to why they're so different? Different visuals for the gear? Different stat augments? Different custom marks? Dyes? Legendary Weapons? Extremely Cheap Prices?
"Buy from 'Player43' he has the cheapest prices on Axes!"
"Don't buy from Player43, his axes break easy! Buy my durable Axes-- they may be more expensive but they are worth every penny!"
"Forget those guys, my axes look the best and give a special enchantment!"
Sorry, but what separates these different players from all eventually being capable of making cheaply made, highly durable, specially enchanted axes?
Obviously rarity of recipes won't do much, as even with rare recipes everyone and their mom in WoW have the most desired enchants or recipes. Granted WoW is a horrible example, but still.